It’s a well-known fact that many brands struggle with content creation (especially smaller and medium-sized businesses). At the same time, companies simply cannot afford to be neglectful. A Product Information Report surveyed 1,500 consumers and the importance they place on content when making choices. The report concludes that in the eyes of the consumer, a product is only as good as the content tied to it. This is the reason why 40 percent of consumers return an online purchase due to a poor product description and 86 percent said that they wouldn’t make a repeat purchase from a retailer that features poor or misleading content.

Any brand that’s serious about its website optimization should be considering SEO QA. According to studies, 45 percent of SEO professionals have had an optimization incident that had a financial impact of 10,000 dollars or more on a website. That’s a massive loss even big companies can’t afford to incur. Quality assurance reduces the risk of such serious incidents taking place.